Task
- Extensive sales organisation in insolvency
- Restructuring of the field organisation
- Support of key accounts and acquisition of new customers
Industry/ Function / Environment
- Food
- Sales (operational & strategic)
- Optimisation of the sales process
- Analysis of the sales structure to increase efficiency
- Definition and implementation of a new sales strategy (sales & marketing)
- Replacement of two commercial agencies by key account management
- Restructuring of the field organisation by supporting the commercial agencies
- Indirect sales strengthened
- Development and implementation of area-specific sales concepts
- Increase in turnover
- Increase in production utilisation (efficiency increase)
- Central distribution growth
Per request